‘Social Media’ has been lauded as the be-all and end all of the future of marketing, advertising, society, and general human decency.
There is no doubt that Social Media has taken over our connected lives. And while I don’t doubt this, I often feel that this is taken as a sign that we can abandon the so called ‘old-school’ of marketing and advertising (In this case ‘Old-School’ includes the Web 1.0 practise of advertising on Search and Comparison sites).
Continue reading →
25
Jan 10
Online Media Marketing
‘Social Media’ has been lauded as the be-all and end all of the future of marketing, advertising, society, and general human decency.
There is no doubt that Social Media has taken over our connected lives. And while I don’t doubt this, I often feel that this is taken as a sign that we can abandon the so called ‘old-school’ of marketing and advertising (In this case ‘Old-School’ includes the Web 1.0 practise of advertising on Search and Comparison sites).
Continue reading →