Posts Tagged: marketing


17
Oct 11

Today’s Accomplishments: The 2.0 Generation

As I was walking back from our kitchen in the office, I realised that that ‘lift coffee cup, walk to kitchen, make coffee cup, return to desk’ was the most inefficient part of my working day; I can even justify writing this post as vaguely productive as I’m waiting for a download to complete…
Continue reading →


24
Apr 10

Ads Outside the Box?

I cant for the life of me remember who it was who pointed this out on Twitter, either @cimota or @stuartgibson.

Jesse Schell , Author, Educator, Game Developer, Ex-imagineer, Futurist, spendshalf of this video deliberating over the unexpected rise and rise of facebook.

Continue reading →


31
Mar 10

Kids Sing Portal “Still Alive”

The Gifford Children’s Choir performs “Still Alive” by Jonathan Coulton.

I freaking love this song, and there’s something reassuring that in years to come kids will be singing songs from video games about science instead of nursery rhymes about war and disease, and violent chants.

PS, JC is coming back to do the music for Portal 2, which look brilliant since they’re letting you ‘out of the lab’.

PPS, one of the best viral marketing/augmented reality campaigns I’ve ever seen…

Update (31/3/10) Fixed youtube embedding


26
Feb 10

(Would have been) An introduction to Google Adwords

So, I was going to do a complete walkthrough for people interested in using Google Adwords for advertising, and its something I was really looking forward to writing.

I would not normally have cared to do such a thing because I’m cheap, but Google sent me out a £75 voucher in January.

(As Always) there was an issue; Google’s coupons are rendered useless if you have ever accessed Adwords before (longer than 14 days ago).

Not ‘Created a Campaign’, Not ‘Filled in Billing Details’, but if you go to www.google.com/adwords and just ‘TryAdwords now’, 14 days later there is no coupon on the planet that will help you.

So, I recieved this coupon half way through January 2010, which is almost exactly a month after I, naievly, clicked on that ‘Access Adwords’ link.

I did nothing with it; checked out the keyword list for this site, but didnt actually create a campaign. Until today. (the coupon expires tomorrow)

After getting all the way through the process, including billing information, I am presented with this;

google adwords Sorry, your account is too old to be eligible to redeem this couponOh, great, so basically, to redeem this coupon that you very kindly sent me, I need to hop in my handy DeLorean, go back two weeks before you even sent me the coupon, and give you all my billing and account details all over again.

To top it all, before you can verify a coupon, you have to enter the rest of your billing details, so now I may be getting slapped with a £5 charge for ‘diddly squat’. Thats gonna be a pain to argue about…

I have no doubt that the rest of the Adwords system is fine, this just really annoyed me.


25
Jan 10

Online Media Marketing

‘Social Media’ has been lauded as the be-all and end all of the future of marketing, advertising, society, and general human decency.

There is no doubt that Social Media has taken over our connected lives. And while I don’t doubt this, I often feel that this is taken as a sign that we can abandon the so called ‘old-school’ of marketing and advertising (In this case ‘Old-School’ includes the Web 1.0 practise of advertising on Search and Comparison sites).

Continue reading →


Load Times Plugin made by Ares Free Download